Event Marketing School


Welcome to the only training program dedicated to events and attended by over 10,000 brand marketers, event directors, producers and technologists.

This is your opportunity to learn from the top event marketing leaders and get access to the newest event tech – right from the comfort of your desktop or mobile device for FREE!

(Limited Free Tickets Available)



6 Days of in-depth learning

Learn first hand from producers who organize conferences with thousands in attendance.

Join the event community

10,000 brand marketers, event directors and technologists attend our event annually.

Event Marketing on-demand library

Learn from the 100+ top event marketers at your own pace. 

Newest event technology

Learn about the latest trends in event technology that help you drive sales, engagement & retention.


  • How to run a profitable event from scratch
  • How to generate ROI positive events
  • Event promotion essentials and advanced tactics
  • SEO for events & event landing pages
  • Lead generation with webinars & virtual events
  • Get in front of the next big thing in event social media
  • Email & marketing automation for events
  • The art of building partnerships & recruiting sponsors
  • Global expansion & how to scale events
  • Tips for hiring event marketing managers & producers


Elijah Clark-Ginsberg | Event Marketing Manager, HubSpot

May 8, Tuesday, 10AM-11AM PST

We Want a Do-Over: 5 Ways We Made Growing INBOUND to 21,000+ Harder Than It Had To Be

Elijah is in charge of attendee experience and technology for INBOUND. Previously, he ran ticket sales and promotions for INBOUND and he’s helped grow the event from 5,000 attendees when he joined the team in 2013 to over 21,000 in 2017, in addition to bringing in millions of dollars of ticket revenue per year.

Hugh Forrest | Chief Programming Officer, SXSW

Hugh Forrest | Chief Programming Officer, SXSW

May 8, Tuesday, 11AM-12PM PST

Incredible SXSW Growth: From 1k to 70k Attendees

Hugh Forrest, the Chief Programming Officer at SXSW, started in 1994 and saw the growth of the event go from 1,000 attendees to 70,000+ and he will be sharing everything he has learned.

This is an exciting opportunity to learn from one of the best event producers in the world.

Alexander Theuma | Co-Founder, SaaStock

May 8, Tuesday, 12PM-1PM PST
How This Event Went From 0 to 3,000 Attendees In 3 Years
After his 11 years of sales experience in IT, Telecoms & Cloud. Alex started a blog on SaaS, SaaScribe, and built a strong network across the SaaS Founder and Investor community. He created the first podcast on B2B SaaS, The SaaS Revolution show.

Ouali Benmeziane | CEO & Founder, WebCongress

May 8, Tuesday, 1PM-2PM PST
Event Marketing Growth Stack: How To Drive High Event Attendance
Ouali is a french tech entrepreneur based in Miami, FL, he is the Founder of WebCongress Inc, a global event and training company focused on helping people learn digital skills. WebCongress is very strong in Latin America, with schools & events in Colombia, Mexico, Brazil, Argentina.

Angie Chang | CEO & Co-Founder, Girl Geek X

May 8, Tuesday, 2PM-3PM PST

Community Building & Partnerships: How Angie Became One Of The Most Influential Women In Tech

Angie is the CEO and co-founder of Girl Geek X (formerly Bay Area Girl Geek Dinners) which has hosted programs at 100+ Silicon Valley tech companies and startups, ever since Google hosted the first event of over 400 women in January 2008. Today, it’s a community of over 15,000 women in tech in the greater Bay Area.

Cheryl Mack | CEO, StartCon

Building An Event From Scratch: How StartCon Became The Largest Growth Event In Australia
Cheryl Mack is currently the CEO of StartCon (a Freelancer.com company). She hosts the largest startup and growth event in Australia, with over 3500 attendees and featuring speakers from the world’s biggest technology companies like Uber, Pinterest, and SurveyMonkey.

Vasil Azarov | Founder, Growth Marketing Conference

How To Run Profitable Event With Email & Marketing Automation

Vasil is a growth marketing and startup event entrepreneur, who has produced over 500 in-person and virtual events, as well as built a 90K+ network of tech entrepreneurs and marketers.

Brian Lischer | Founder & CEO, Ignyte

How to Do a Knockout Brand Audit for Your Event

Your brand is your event’s most valuable asset. Why? Because your brand is how your event is perceived by those who attend it—and those who don’t. Like it or not, in an increasingly media-centric age, perception is reality. These days, with so many high-profile events competing for such a limited number of attendees, any opportunity to differentiate your brand from the competition is invaluable.

Gretchen DeKnikker | COO, Girl Geek X

When & Where Things Break In The Process Of An Event With 10,000 Attendees

Gretchen DeKnikker has been launching and scaling enterprise software solutions for 20 years, ranging from founding employee to founder to launching a new line of business within a publicly traded company. Most recently as COO, she led SaaStr from a simple blog to $6M in revenue in 2016. While there she produced SaaStr Annual, a 3-day, 200+ speaker, 10K attendee event hosted annually in San Francisco.

David Epstein | Demand Generation Director, Bizzabo
Paolo Privitera | CEO, Evensi
Antonio Trincão | Co-Founder & CEO, Youcanevent.com
Mark Mendel | Founder, 99 Starts

Event Growth Tech Panel: How To Sell More Tickets and Attract Bigger Sponsorships

Clayton Wood | Founder, Event Marketing School

Event SEO: The Ultimate Guide To Search For Events
Clayton is an author, speaker and founder of a number of marketing brands. Marketing Director and managing partner of numerous successful online marketing brands.

He’s been in the digital marketing, coaching, personal branding and search engine optimization industry for over 10 years.

Max Altschuler |Founder & CEO Sales Hacker Inc.

How To Close Enterprise Event Deals: The Sales Hacker Story
In this interview, Sales Hacker founder explains how they launched a conference in partnership with Salesforce for 2,000 salespeople called Sales Machine. Today, he’s building the definitive community for modern sales professionals and teaching how to attract sponsorships to events.

Ben Kaplan |Founder & CEO PR Hacker

How To Add Viral Buzz Before, During, And After Your Event
Ben Kaplan is the founder and CEO of PR Hacker, a Top 100 PR firm in the U.S. and the fastest growing viral publicity company in the world. He has conducted PR and publicity campaigns for the world’s largest consumer, financial, and education brands. He has obtained media coverage for his clients on more than 5,000 media outlets and has personally appeared on over 2,000 TV and radio programs, including interviews on The Oprah Winfrey Show, Good Morning America, Nightline, NBC, CBS, ABC, CNN, Fox News, NPR, and the BBC.

Alon Alroy | CMO & Co-Founder, Bizzabo

The State of Event Technology: What Organizers Need to Know to Build the Ultimate Event Tech Stack

Alon believes in the power of in-person experiences. As the CMO and Co-founder of Bizzabo, he helps marketers create impactful professional events. Alon has been named a 40 under 40 event industry “thought leader” and one of the Top 10 Israeli CMOs.

Rob Imrie | Founder & CEO, AccessFuel

Creating A ROI Positive Event: Unlocking Audience Intelligence for New Revenues

Gain actionable insights, new marketing and sales growth opportunities and increased ROI by unlocking intelligence in your data. Learn how data-science, AI and ML are being used to transform disparate data (that sits on multiple platforms) into audience intelligence that enables new action to be taken, as well as new ticket and sponsorship sales.

Jenny Björklöf | Event & Marketing Specialist

How to use LinkedIn for event promotion

In this session you will learn how to optimise your LinkedIn profile & create engaging content with the purpose of promoting your event.

Jenny has built a 15 000 member strong community with Entrepreneurs Anonymous and organised hundreds of community events. As a networker she uses LinkedIn daily and experiments what content works for engagement. She has sold tickets, built relationships and professional profile for her events using LinkedIn.

She will share what she & other event professionals are doing too to engage potential ticket buyers on LinkedIn.

Stefanie Chow | Executive Events Producer, Growth Marketing Conference

Attendee Retention Strategies: Creating a Logistically Seamless Event Experience (While Staying Sane Behind the Scenes)
Stefanie has been producing events for the past 10 years, from conferences to fundraisers, with up to 1,000 attendees. She is currently the Executive Events Producer for the Growth Marketing Conference, as well as a Regional Services Manager at OneCause.


This training will teach secrets that top event marketers are using today

to drive business growth from events. 


Vasil Azarov

Growth Marketing Conference

I am an expert growth marketer turned event producer and entrepreneur.

My goal is to connect and empower entrepreneurs and growth marketers globally through networking and educational events. I am passionate about people and helping them achieve their personal and business goals.

Clayton Wood

Growth Labs Academy

Clayton is an author, speaker and founder of a number of marketing brands. Marketing Director and managing partner of numerous successful online marketing brands.

He’s been in the digital marketing, coaching, personal branding and search engine optimization industry for over 10 years.

Jenny Björklöf


Jenny is a community builder, event organiser and digital marketer, from Finland and currently residing in Belgium.

During the last 2 years she has built a 15 000 member strong community of entrepreneurs across Europe and organised a 100+ events.


  • Event VPs, Directors, Managers
  • VP-Digital Engagements
  • Social Media Directors
  • Production Managers
  • SVP-Strategy
  • Technical Directors
  • Creative Directors
  • Mobile App Marketers
  • Media Executives
  • Data Marketers
  • Analytics Managers
  • Sponsorship Directors
  • Activation VPs
  • Procurement Managers
  • Event Teams
  • Trade Show Designers



” I grew my business by 120% with Clayton’s help in 2016 and got published in the San Francisco Chronicle. ”
-Abra Annes
” The proof is in the pudding: Vasil has taken Startup Social from scratch to a multi-city startup marketing force in very short order! I highly recommend Vasil’s work and have enjoyed working with him. ”
-Brant Cooper

“Growth Marketing Conference has been one of the best marketing investments for our team. Autopilot has participated in over five events so far, and as a new player in the marketing automation and customer journey software space, the relationships we’ve built through our partnership has led to positive outcomes for brand awareness, user acquisition, and revenue growth.”

-Anne Fleshman

Director of Marketing, Autopilot


Growth Marketing Conference is the leading destination for growth marketers worldwide. Our events draw big enterprises like Google, Apple, LinkedIn, and Adobe, as well as the fastest-growing companies around today – from Uber and AirBnB, to Spotify and Stripe.
Bizzabo is a holistic platform that gives your team all of the needed tools to create rewarding events, while surfacing insights to help your events grow in ways you never thought were possible.

Growth Labs is a growth and event marketing agency that helps produce events for brands. We’ve worked with some of today’s fastest growing brands like Neil Patel, Growth Marketing Conference and many more.

Evensi is the ultimate and easiest platform to ideate, promote, discover and experience events. With more than 100 million events in 120 countries 50,000 cities, 40 million users, 7 million event organizers, Evensi is de facto the world’s largest events platform.


The sessions will teach secrets that top event marketers are using today to drive business growth from events. From now until May 8, 2018 you can get free access to this exclusive content.