Event Marketing School

Upgrade and keep 100+ training videos exclusively on event marketing forever

  • Lifetime access to 30+ 2018 expert session videos ($297 Value)
  • Access to 70+ more training sessions from our e-learning library ($297 Value)
  • Event Marketing Pass 50% off the top 5 tech conferences ($1,997 Value)
  • Discounts on top event marketing software ($10,000+ Value)
  • Access to members-only Facebook community

Learn How To Get ROI Positive Events

99% of events fail after the first one.

Those that survive are rarely profitable.

Only a few people know how to convert massive business from events.

We’ve gathered the top 15+ industry leaders to teach how they drive sales from events while maintaining a positive ROI.

Our instructors teach you HOW toimplement these marketing strategies step by step.

This is a classroom style school organized by top event marketers, designed for those who want to grow their business through events.

For a limited time only we are offering a discounted All Access Pass with these bonuses included.


Day 1

Elijah Clark-Ginsberg | Event Marketing Manager, HubSpot

May 8, Tuesday, 10AM-11AM PST

We Want a Do-Over: 5 Ways We Made Growing INBOUND to 21,000+ Harder Than It Had To Be

Elijah is in charge of attendee experience and technology for INBOUND. Previously, he ran ticket sales and promotions for INBOUND and he’s helped grow the event from 5,000 attendees when he joined the team in 2013 to over 21,000 in 2017, in addition to bringing in millions of dollars of ticket revenue per year.

Alexander Theuma | Co-Founder, SaaStock

May 8, Tuesday, 12PM-1PM PST

How This Event Went From 0 to 3,000 Attendees In 3 Years

After his 11 years of sales experience in IT, Telecoms & Cloud. Alex started a blog on SaaS, SaaScribe, and built a strong network across the SaaS Founder and Investor community. He created the first podcast on B2B SaaS, The SaaS Revolution show.

Ouali Benmeziane | CEO & Founder, WebCongress

May 8, Tuesday, 1PM-2PM PST

Event Marketing Growth Stack: How To Drive High Event Attendance

Ouali is a french tech entrepreneur based in Miami, FL, he is the Founder of WebCongress Inc, a global event and training company focused on helping people learn digital skills. WebCongress is very strong in Latin America, with schools & events in Colombia, Mexico, Brazil, Argentina.

Angie Chang | CEO & Co-Founder, Girl Geek X

May 8, Tuesday, 2PM-3PM PST

Community Building & Partnerships: How Angie Became One Of The Most Influential Women In Tech

Angie is the CEO and co-founder of Girl Geek X (formerly Bay Area Girl Geek Dinners) which has hosted programs at 100+ Silicon Valley tech companies and startups, ever since Google hosted the first event of over 400 women in January 2008. Today, it’s a community of over 15,000 women in tech in the greater Bay Area.

Cheryl Mack | CEO, StartCon

May 8, Tuesday, 3PM-4PM PST

Building An Event From Scratch: How StartCon Became The Largest Growth Event In Australia

Cheryl Mack is currently the CEO of StartCon (a Freelancer.com company). She hosts the largest startup and growth event in Australia, with over 3500 attendees and featuring speakers from the world’s biggest technology companies like Uber, Pinterest, and SurveyMonkey.

Day 2

Brian Lischer | Founder & CEO, Ignyte

May 9, Wednesday, 11AM-12PM PST

How to Do a Knockout Brand Audit for Your Event

Your brand is your event’s most valuable asset. Why? Because your brand is how your event is perceived by those who attend it—and those who don’t. Like it or not, in an increasingly media-centric age, perception is reality. These days, with so many high-profile events competing for such a limited number of attendees, any opportunity to differentiate your brand from the competition is invaluable.

Gretchen DeKnikker | COO, Girl Geek X

May 9, Wednesday, 12PM-1PM PST

When & Where Things Break In The Process Of An Event With 10,000 Attendees

Gretchen DeKnikker has been launching and scaling enterprise software solutions for 20 years, ranging from founding employee to founder to launching a new line of business within a publicly traded company. Most recently as COO, she led SaaStr from a simple blog to $6M in revenue in 2016. While there she produced SaaStr Annual, a 3-day, 200+ speaker, 10K attendee event hosted annually in San Francisco.

David Epstein | Demand Generation Director, Bizzabo
Paolo Privitera | CEO, Evensi
Antonio Trincão | Co-Founder & CEO, Youcanevent.com

May 9, Wednesday, 1PM-2PM PST

Event Tech Panel

Vasil Azarov | Founder, Growth Marketing Conference

May 9, Wednesday, 2PM-3PM PST

How To Run Profitable Event With Email & Marketing Automation

Vasil is a growth marketing and startup event entrepreneur, who has produced over 500 in-person and virtual events, as well as built a 90K+ network of tech entrepreneurs and marketers.

Max Altschuler |Founder & CEO Sales Hacker Inc.

May 9, Wednesday, 3PM-4PM PST

How To Close Enterprise Event Deals: The Sales Hacker Story

In this interview, Sales Hacker founder explains how they launched a conference in partnership with Salesforce for 2,000 salespeople called Sales Machine. Today, he’s building the definitive community for modern sales professionals and teaching how to attract sponsorships to events.

Day 3

Ben Kaplan |Founder & CEO PR Hacker

May 10, Thursday, 10AM-11AM PST

How To Add Viral Buzz Before, During, And After Your Event

Ben Kaplan is the founder and CEO of PR Hacker, a Top 100 PR firm in the U.S. and the fastest growing viral publicity company in the world. He has conducted PR and publicity campaigns for the world’s largest consumer, financial, and education brands. He has obtained media coverage for his clients on more than 5,000 media outlets and has personally appeared on over 2,000 TV and radio programs, including interviews on The Oprah Winfrey Show, Good Morning America, Nightline, NBC, CBS, ABC, CNN, Fox News, NPR, and the BBC.

Alon Alroy | CMO & Co-Founder, Bizzabo

May 10, Thursday, 11AM-12PM PST

The State of Event Technology: What Organizers Need to Know to Build the Ultimate Event Tech Stack

Alon believes in the power of in-person experiences. As the CMO and Co-founder of Bizzabo, he helps marketers create impactful professional events. Alon has been named a 40 under 40 event industry “thought leader” and one of the Top 10 Israeli CMOs.

Rob Imrie | Founder & CEO, AccessFuel

May 10, Thursday, 12PM-1PM PST

Creating A ROI Positive Event: Unlocking Audience Intelligence for New Revenues

Gain actionable insights, new marketing and sales growth opportunities and increased ROI by unlocking intelligence in your data. Learn how data-science, AI and ML are being used to transform disparate data (that sits on multiple platforms) into audience intelligence that enables new action to be taken, as well as new ticket and sponsorship sales.

Jenny Björklöf | Event & Marketing Specialist

May 10, Thursday, 1PM-2PM PST

How to use LinkedIn for event promotion

In this session you will learn how to optimise your LinkedIn profile & create engaging content with the purpose of promoting your event

Stefanie Chow | Executive Events Producer, Growth Marketing Conference

May 10, Thursday, 2PM-3PM PST

Attendee Retention Strategies: Creating a Logistically Seamless Event Experience (While Staying Sane Behind the Scenes)

Stefanie has been producing events for the past 10 years, from conferences to fundraisers, with up to 1,000 attendees. She is currently the Executive Events Producer for the Growth Marketing Conference, as well as a Regional Services Manager at OneCause.

Clayton Wood | Founder, Event Marketing School

May 10, Thursday, 3PM-4PM PST

Event SEO: The Ultimate Guide To Search For Events

Clayton is an author, speaker and founder of a number of marketing brands. Marketing Director and managing partner of numerous successful online marketing brands.

He’s been in the digital marketing, coaching, personal branding and search engine optimization industry for over 10 years.

Advanced Event Growth Tactics

Using LinkedIn To Sell Event Tickets

Jenny works with events (organised 100+ events during the last 2 years), entrepreneurship (built a 15 000+ member strong network of entrepreneurs across Europe) and social media marketing (manages multiple Facebook accounts) and is a dynamic LinkedIn user experimenting with posting every day. She will show case various posts which boost tickets sales.

Jenny Björklöf


Clayton Wood

Adriana Gascoigne

Vasil Azarov

Navid Moazzez

Vin Clancy

Conrad Widowski

Sam Parr

Cy Hossain

Josh Fechter

Marie Grace Berg

Max Altschuler

Lloyed Lobo

Shilpi Agarwal

David Nihill

Cody Lister

Shauna Arnot

Kumar Thangudu

Serge Salager

Adam Metz

Devin Slavin

Jon Schumacher

Arman Assadi

Derric Haynie

Joe Sanchis

Adriana Gascoigne

Chris Pearson

Shane Reiser

Kasey Luck

Dennis Yu

Gretchen Deknikker

Andy Crestodina

Mary Garrick

Aaron Kahlow

Ben Parr

Heidi Yu

Jack Born

Sarah Cooper

Sujan Patel

Ryan O’Hara

Ben Kaplan

Moshik Raccah

Jeremiah Gardner

Karen X. Cheng

Lirone Glikman

Dan McGaw

Nir Eyal

Vincent Dignan

Susan Su

Nathan Latka

Rich Brooks

Jordan Harbinger

Lifetime access to all of our Event Marketing School sessions means you’ll be able to REPLAY, study, and implement any strategy whenever you want — ON-DEMAND.

…FOR ONLY $147!

We are so confident you’re going to LOVE these event tactics.

So if for any reason at all you are not satisfied with the content, we will refund your money.

CMOs Spend 24% Of Their Budget On Events

Companies like Apple, Microsoft, GE, HubSpot, Salesforce, L’Oreal, Google, Ford and Wells Fargo all understand the value of events and have committed to marketing strategies that put events as top priority.

The average Chief Marketing Officer allocates 24% of their total annual budget to live events in order to connect with customers, educate attendees and generate new leads.

Most event marketers believe that events are the single-most effective marketing channel (31%) over digital advertising, email marketing and content marketing.

The Event Marketing Virtual Summit All Access Pass teaches how to make events the most effective marketing channel.

Experience The World’s Best Event Technology

With your all access pass, you’ll get behind the scenes access to our 20+ vetted technology partners and their exclusive deals.

An overwhelming majority of event marketers (86%) believe that technology can have a major positive impact on the success of their events.

CMOs Spend 24% Of Their Budget On Events

Metrics for most organizers, revenue generated is the primary criteria by which event performance is judged. This could include revenue from event registrations, in addition to pipeline generated or sponsorship revenue.

In any case, a revenue-based model of event success means having the right tools and technology to set revenue goals and measure event ROI are of paramount importance.

Become ROI Driven Event Marketer

…FOR ONLY $147!

We are so confident you’re going to LOVE these event tactics.

So if for any reason at all you are not satisfied with the content, we will refund your money.



You’ll get lifetime access to all the value-packed sessions. This allows you to watch and listen on your schedule.

Learn and take action by implementing the event marketing tactics our experts present and take advantage of the extra bonuses. If you aren’t satisfied, we’ll refund your money.

There is a 100% Money Back Guarantee here — risk free!


…FOR ONLY $147!

We are so confident you’re going to LOVE these event tactics.

So if for any reason at all you are not satisfied with the content, we will refund your money.